You can gauge the sale ability of your products and skills
by asking yourself   3 QUESTIONS:
 

1. DO THEY WANT IT ?

2. IS THE PRICE RIGHT ?

3. DO THEY KNOW ABOUT IT ?

T      They will want it... IF a carefully planned scripted sales pitch tells them WHY they should have it

       It will be accepted as right...IF the value of the product is explained in terms that make sense to the buyer.
      They will know about it...  IF the image of Cobje032.wmf (37206 bytes) your  booth is attractive and interesting to the people that can and will buy what you have to sell.

Three rules

of selling
Every producer of goods and services must apply three golden rules for successful selling:

  1. You must determine just what people want badly enough to pay for it.

  2. You must procure the goods or provide the exact kind of service desired.

  3. You must persuade your customer to decide that your products and services are best for their needs.

Selling is the chief activity

In fact: unless something is sold, either goods or service, there can be no business. Business is carried on with the idea of making a profit , and profits come from sales. Don’t be misled. Often activity that looks like selling is not real selling. Careful analysis shows us that there are two essentials needed for these activities to be real-selling. Selling has been defined, accordingly, as the process of persuading a prospective customer to buy goods or services, or to act favorably upon an idea that has commercial significance to the seller. This definition implies that both the seller and the buyer receive satisfaction from the transaction. The satisfaction may be represented by money, by goods, or by services rendered.

from:

FUNDAMENTALS OF SELLING by R. G. WALTERS

 

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